Last Updated: 03 March 2025
This Privacy Policy outlines how Digheld B.V., operating under the brand Leads by Design, ("we," "our," or "us") collects, uses, and protects personal information obtained from users. This Privacy Policy complies with the General Data Protection Regulation (GDPR) for users in the European Union and the California Consumer Privacy Act (CCPA) for users in the United States.
Information We Collect
We collect and process the following types of personal data:
A. Personal Identifiable Information (PII)
Name
Email address
Phone number
Business information (company name, website URL)
Billing information (if applicable)
B. Tracking & Analytics Data
IP address
Browser type and version
Device information
Geographic location (approximate, based on IP)
Pages visited and time spent on our website
Referring website URLs
C. Marketing & Advertising Data
Facebook Pixel Data (for Facebook and Instagram advertising)
Google Analytics Data (for website performance and tracking)
Google Ads Tracking Data (for remarketing and ad personalization)
Email marketing subscription status (for newsletters and promotions)
We collect and process the following types of personal data:
A. Personal Identifiable Information (PII)
Name
Email address
Phone number
Business information (company name, website URL)
Billing information (if applicable)
B. Tracking & Analytics Data
IP address
Browser type and version
Device information
Geographic location (approximate, based on IP)
Pages visited and time spent on our website
Referring website URLs
C. Marketing & Advertising Data
Facebook Pixel Data (for Facebook and Instagram advertising)
Google Analytics Data (for website performance and tracking)
Google Ads Tracking Data (for remarketing and ad personalization)
Email marketing subscription status (for newsletters and promotions)
We collect and process the following types of personal data:
A. Personal Identifiable Information (PII)
Name
Email address
Phone number
Business information (company name, website URL)
Billing information (if applicable)
B. Tracking & Analytics Data
IP address
Browser type and version
Device information
Geographic location (approximate, based on IP)
Pages visited and time spent on our website
Referring website URLs
C. Marketing & Advertising Data
Facebook Pixel Data (for Facebook and Instagram advertising)
Google Analytics Data (for website performance and tracking)
Google Ads Tracking Data (for remarketing and ad personalization)
Email marketing subscription status (for newsletters and promotions)
How We Use Your Information
We process personal data for the following purposes:
To provide and improve our web design services
To communicate with clients regarding projects and inquiries
To send promotional emails, newsletters, and marketing materials (with user consent)
To analyze website traffic and improve user experience through Google Analytics
To retarget visitors with relevant advertisements on Google Ads, Facebook, and Instagram
To comply with legal obligations and prevent fraud
Legal Basis for Processing Personal Data
We process data based on the following lawful grounds:
User Consent: When users subscribe to our newsletter, accept cookies, or provide their data for marketing purposes.
Contractual Necessity: When data is required to provide services agreed upon with the client.
Legitimate Interests: To improve website functionality, optimize marketing campaigns, and protect against fraud.
Legal Compliance: When required to comply with legal or regulatory obligations.
Data Retention & Storage
We store personal data only as long as necessary to fulfill the purpose for which it was collected:
Client Data: Retained for up to 5 years after the last transaction for legal and tax purposes.
Marketing Data: Retained until the user opts out of receiving emails.
Analytics & Tracking Data: Stored for up to 26 months as per Google Analytics policies.
Third-Party Services & Data Sharing
We use third-party services for analytics, marketing, and hosting. These third parties may collect personal data on our behalf:
A. Advertising & Tracking Tools
Google Analytics – Website analytics tracking
Google Ads – Personalized ads and remarketing
Facebook Pixel – Ad targeting and conversion tracking for Facebook & Instagram ads
Meta Ads (Facebook & Instagram) – Advertisement tracking
B. Email Marketing & CRM
Email List & Newsletters: We collect user emails for newsletter distribution.
Email Tracking: We track email open rates and interactions to optimize content.
C. Payment Processing (if applicable)
If you purchase a service, payments are processed securely through Stripe or PayPal. We do not store your payment details.
We use third-party services for analytics, marketing, and hosting. These third parties may collect personal data on our behalf:
A. Advertising & Tracking Tools
Google Analytics – Website analytics tracking
Google Ads – Personalized ads and remarketing
Facebook Pixel – Ad targeting and conversion tracking for Facebook & Instagram ads
Meta Ads (Facebook & Instagram) – Advertisement tracking
B. Email Marketing & CRM
Email List & Newsletters: We collect user emails for newsletter distribution.
Email Tracking: We track email open rates and interactions to optimize content.
C. Payment Processing (if applicable)
If you purchase a service, payments are processed securely through Stripe or PayPal. We do not store your payment details.
We use third-party services for analytics, marketing, and hosting. These third parties may collect personal data on our behalf:
A. Advertising & Tracking Tools
Google Analytics – Website analytics tracking
Google Ads – Personalized ads and remarketing
Facebook Pixel – Ad targeting and conversion tracking for Facebook & Instagram ads
Meta Ads (Facebook & Instagram) – Advertisement tracking
B. Email Marketing & CRM
Email List & Newsletters: We collect user emails for newsletter distribution.
Email Tracking: We track email open rates and interactions to optimize content.
C. Payment Processing (if applicable)
If you purchase a service, payments are processed securely through Stripe or PayPal. We do not store your payment details.
Cookies & Tracking Technologies
We use cookies and tracking technologies for:
Website performance monitoring (Google Analytics)
Personalized advertising (Google Ads, Facebook Pixel, Meta Ads)
Marketing automation (Email tracking & retargeting campaigns)
Users can control cookie preferences via their browser settings.
Your Rights Under GDPR & CCPA
Right to Access – Request a copy of the data we hold about you.
Right to Rectification – Request correction of inaccurate data.
Right to Deletion (Right to be Forgotten) – Request deletion of personal data.
Right to Restrict Processing – Limit the processing of your data under certain conditions.
Right to Object – Opt out of direct marketing and tracking.
Right to Data Portability – Request to transfer your data to another service provider.
To exercise your rights, please click here to contact us.
Data Security & Protection
We take security seriously and implement industry-standard measures to protect your personal information, including:
Secure SSL encryption on our website
Restricted access to sensitive data
Regular security audits and compliance checks
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but take all reasonable precautions to protect user data.
International Data Transfers
As we operate globally, your data may be processed outside of the European Economic Area (EEA). We ensure that any data transfers comply with GDPR and relevant privacy laws.
Children’s Privacy
Our website and services are not intended for children under 16 years old. We do not knowingly collect data from minors. If a child’s data is inadvertently collected, we will delete it upon request.
Changes to This Policy
We may update this Privacy Policy periodically to comply with legal regulations and industry standards. Any updates will be reflected with a revised date at the top of this page. Continued use of our services constitutes acceptance of the revised policy.
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